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International Business: The Challenge of Global Competition
Author Information
Donald Ball, Wendell H. McCulloch, Paul L. Frantz, Michael Geringer, Michael S. MinorProduct Details
ISBN: 9780073530161Publish Date: 01/16/2007
Publisher: Mcgraw-Hill College
Number of pages: 623
Description
This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
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