Marketing Plan Handbook 5th edition
ISBN:0133078353
ISBN13:9780133078350
Publisher:Pearson
Authors:Marian Wood, Marian Burk Wood, Marian Bu Wood
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Marketing Plan Handbook Description
Marketing Plan Handbook 5 Edition Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
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