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Northeastern Illinois University Textbooks > Consumer Behavior in Fashion

Consumer Behavior in Fashion 2th edition

ISBN:0131714740

ISBN13:9780131714748

Publisher:Prentice Hall

Authors:Michael R. Solomon, Michael Solomon, Nancy Rabolt, Nancy J. Rabolt

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Consumer Behavior in Fashion Description

Consumer Behavior in Fashion 2 Edition In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers

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