Post Classifieds


How one company is slowly taking over the way we view movies

By Ivan Favelevic
On September 14, 2010
The days of the video rental store are over. No longer do late fees and due dates constrict us. Never again will we hear "out of stock" from an overworked video store employee. No more judgment from other people at rental stores when your selection of movies for the night does not match their standards. No more shady drop off bins, nor, for that matter, anymore trips to the rental store to put down five bucks on a new release that wasted your money and two hours of your life. Rental stores are disappearing for good and it is all due to the miracle that is Netflix.



Netflix began in the early 2000s as a small company based in Los Gatos, California. They aimed at getting rid of late fees by providing an online rental method where you would add a movie to your queue and it would arrive by mail a couple of days later. You could then keep this movie as long as you wanted and not be charged anything outside of the monthly subscription. The practice continues today with multiple subscription options that depends on how many movies you want in your house at once. There are countless titles available and you can make your online queue as long as you want. When you finish watching one movie, just send it back in the pre-paid envelope and the next movie in your list will be automatically mailed to you.


The decimation of late fees, coupled with having movies delivered to your house, should be enough to give video rental stores a run for their money. However, Netflix provides one more service that has sealed the coffin shut on the "be kind rewind" generation: instant streaming. Included in your subscription comes the access to Netflix's online database of thousands of movies. These movies can be watched from your computer at anytime, as many times as you want. You can even stop the movie, take a road trip to Toronto, sign in to your account at a computer in the hotel and keep watching the movie there. You are not even restricted to computers anymore, since most major game consoles and some Blu-Rays now offer Netflix streaming.


During the past ten years, society has found ways to streamline nearly everything we do. From friendships to shopping for clothes to, in this case, watching movies, the Internet has made sure information is always available fast and simple. However, few times in history has a single company impacted one medium as strongly as Netflix has the movie industry. As the future approaches it doesn't seem ludicrous to think that the physical way of owning movies might become obsolete. Instant streaming now even features entire TV series, so the idea of cable might become a thing of the past as well. If Netflix continues on this path, the entirety of visual media might one day be accessible through its servers. So, grab a cold one and settle into that comfy couch, there will always be something on.



Get Top Stories Delivered Weekly

Recent neiuindependent News Articles

Discuss This Article



Log In

or Create an account

Employers & Housing Providers

Employers can list job opportunities for students

Post a Job

Housing Providers can list available housing

Post Housing

Log In

Forgot your password?

Your new password has been sent to your email!

Logout Successful!

Please Select Your College/University:

You just missed it! This listing has been filled.

Post your own housing listing on Uloop and have students reach out to you!

Upload An Image

Please select an image to upload
Note: must be in .png, .gif or .jpg format
Provide URL where image can be downloaded
Note: must be in .png, .gif or .jpg format